9 Signs It's Time For A New Job
Dan Schawbel is the leading personal branding adept for young professionals. Read total profile
People y'all know or accept never met yet are googl'ing you. Let'south face it, y'all're even google'ing yourself! At the end of 2007, the Pew Internet Research Squad found that 47% of people search for information nigh themselves online (Cocky-Googling), which was more than double five years ago. It'south a pretty rubber bet that percentage has climbed to over fifty or sixty% past this year.
Some people might can it ego-surfing, but it'southward actually a good practice to see what results come upward for your proper noun. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing you either for fun or because they desire to learn more about yous. Hiring managers want to meet if you accept a clean record in Google, which is your permanent record because every move you make (yes even a blog comment) is stored there forever. Before I went on a second date once, the daughter Google'ed me. If she hadn't liked what she saw, the second date wouldn't have happened. Try doing information technology right now and see what you go.
There is no hiding from Google!
Google keeps rails of just about everything you do on the cyberspace. Information technology patrols and captures your online beliefs, such as when you post on your blog, tweet using Twitter, join social networks, comment on other blogs, write articles for online news sources and more. Aside from the content you create and distribute over the internet, other people are talking nigh yous, which means that Google has a complete picture (almost similar an autobiography) of your life. In the digital age, Google is your resume, your permanent record and a periodical of your life. Your children and children's children will be able to discover out everything about yous when they grow older. "Mom, look what I only found out about Dad in Google." Your personal brand can't hide from Google. There is i major exception to this though.
Common names
If your proper noun is common, such as Mike Smith, then it will be very difficult to own your Google results. In that location are over 54 million results for "Mike Smith" in Google. You won't be able to compete with the athletes and musicians on the first few pages. If your life goal is to rank in the top ten results, that may exist doable, if you either get very famous or work extremely hard at edifice content each and every twenty-four hour period for your entire life. At the age of threescore you might notice out that Google changed their algorithm and you'll lose all that hard work. The signal being is that you'll accept to differentiate your proper name in order to rank high. I typically recommend you use your middle name or a nickname in this case. The worst example scenario is that you alter your name completely ;).
Glory names
Celebrities are very fortunate because they get mass media attention, which means traditional media sources (NY Times, ABC News) write articles nearly them. These sources rank extremely loftier in Google. We're talking Google PageRank's of eight and higher! Your weblog posts about these celebrities will never end up on the top xx results for their name unless y'all are Perez Hilton. If your proper name is the aforementioned as a celebrities, yous are in big trouble. Try searching for Christina Aquilera (21 meg results), Britney Spears (88 one thousand thousand), Lil Wayne (40 one thousand thousand) and other major celebrities. Personally, I don't have any friends with these names, but even with C-level celebrities, yous don't stand a chance. If you are stuck with a glory name, I suggest that you build your brand around an expanse of your expertise or interest and connect it to your brand name.
Unique names
While growing up, you might accept been made fun of people of your unique name because information technology was "different." Although you were ostracized and made fun of, right now you get to express mirth at everyone else! With a singled-out name, y'all are able to hands dispense the results for your proper name on search engines. When you become to your high schoolhouse reunion and see your friends, you'll get the terminal laugh considering yous can be visible and command perceptions, while they simply cannot. When you Google your name, whether you accept results that reverberate your make, you'll see how hard it volition be to rank high for information technology or not. Depending on the competition, it may take yous a few days or a few months. Over time, if you lot work very difficult, you'll ain the tiptop ten results for your name.
In my next post, I'll talk about what you can exercise to proceeds control over your Google results and let your personal brand shine through.
Featured photo credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/articles/work/9-signs-its-time-for-new-job.html
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